Tell us a bit about yourself and your background?
I began studying to become a makeup artist in 1995. I think my interest for this profession has to do with that my father worked as a photographer and my mother was very talented in sewing and knitting. I probably got my artistical sense from them. After finishing my education I went on to assist other makeup artists for a year, building my own portfolio along the way and in 1997 I was signed with an agency. Up until 2010, I worked full-time as a makeup artist and after many years in the business I found myself wanting to create my own products. I started researching the process part-time, while working as a makeup artist rest of the time. Later on I jumped on a project as a cosmetic product development consultant part- time until about 3 years ago, when I began to focus exclusively on the Manasi 7 project. In 2010 I also started to educate myself on health and wellbeing through books and reading up on PubMed studies. Eventually, I also took a course on sustainability. Wellbeing and sustainability are of great interest to me, and I wanted my knowledge to be imbued in Manasi7’s products.
What is your favorite product out of the range that you carry and why?
At the moment it is the Silk glow powder Perihelion since it is such a beautiful shade and gives the perfect glow to your face and body.
What inspired you to start Manasi7?
It mainly started when I read a book about additives in food about 10 years ago. That part made me aware of how the food industry works and got me intrigued by learning more about this. Soon this evolved for me to be very aware of what I eat and naturally this got me to read the labels on all of my cosmetics. I noticed that the ingredient lists were very long and most of them were not easy to read.
The conclusion was that the conventionally produced beauty products I used in my line of work as a makeup artist dominate the market and give great performance, but often contain synthetic chemicals that can have a negative impact on both health and the environment. Many brands mass-produce and change their products several times in a year. I wanted Manasi7 to stand for a more sustainable way of developing beauty products. Therefore I started implementing my knowledge regarding food/ingredients to my interest in makeup and created my own line with products that are multifunctional, give high pay off, made with natural, wild harvested and certified organic ingredients in a sustainable way. For me personally and as a makeup artist it has also always been important to be able to cater to all skin tones, it should be the norm, not the exception. That is why the products I develop come in shades suitable for many and textures that give buildable colour pay-off. For example someone with fair skin tone can just as easily use our All over colour Alizarin on cheeks as a blush if gently dabbed, as well as someone with very deep skin tone can use it when more formula is applied in layers. Another example is the Skin enhancer, which is a highly concentrated concealer that is made to be customised into your own perfect shade that matches your skin tone by mixing one base shade with either a white (to lighten the shade) or a dark (to darken the shade) shade.
What was the first product you made?
I developed The All over colours first but we launched the collection of 23 skus at the same time in April 2018.
What’s next for you? Do you have any new products in the pipeline?
Yes, I am creating more shades and selective products collection, but they will always be produced in a small scale and always serve a purpose in adding them to the existing collection. We are releasing some new products this winter and more in the near future.The collection will continue to be designed by me and have a minimalistic and multifunctional approach.
What would you advise to anyone who would want to start a new venture that leads to success?
I would say that if they really want to do it, then go for it, otherwise they will regret not trying and always wondering what could have been. Just make sure you know it will require a lot of work and no time off for a period of time.
Tell us something we don’t know yet about you!
I am of East indian heritage, but I grew up in the southern part of Sweden. I also became a first time mother 10 months ago and my (soon to be) husband Olof is the Art director and graphic designer in the company. We are a family-run business with our base in Stockholm, Sweden.