Tell me a bit about yourself and your background?
I grew up in the rural Norfolk countryside in the East of England where my dad Richard founded one of the first wholefood shops in the UK and my mum Annie is a homeopath. Organic food and natural products were a staple in our house. I went off to university at Central St Martins in London then did my degree in English at Cambridge. Afterwards, I moved back to London and back to art school to study interior design. The relationship between language, art and architecture has always fascinated me and I still go to lectures when I can. Before Austin Austin I worked in both advertising and interior design.
What is your favorite product out of the range that you carry and why?
I love the shampoo because before we made one ourselves, I struggled to find one that was certified organic, worked well and had a contemporary fragrance. I'm also proud at how well it foams without the use of SLS and adore the fresh woody scent - it's a world away from the organic shampoos I remember from my childhood.
Are there any particular designers/brands that inspire you?
I was very inspired by editorial publications and sites such as nowness.com. I love how they curate the work of interesting people and are so skilled at providing a platform and a blank canvas.
What inspired you to start Austin Austin?
There are very few certified organic beauty products on the market and with Austin Austin we created a company driven by environmental principles, the ethics of the Soil Association and quality of certified organic ingredients. All of this inspired by my dad, Richard, the other Austin. I was also determined that the aesthetics of our company should contribute creatively so set out to work with artists. The real inspiration was a coming together of two ways of doing things to create products as well-considered on the outside as in.
What was the first product you made?
We're still in our first year since launch so the collection of six that we have today were the first products of Austin Austin. We created the essentials for hair, hand and body - each very carefully crafted with complimentary unisex fragrances and certified organic ingredients.
What’s next for you? Do you have any new products in the pipeline?
Developing Soil Association certified products takes time but we are keen to expand our collection and we're working on some exciting new products for 2019.
What would you advise to anyone who would want to start a new venture that leads to success?
Make plenty of time for friends and sleep, both are invaluable at providing a fresh perspective.
Tell us something we don’t know yet about you!
I'm an enthusiastic gardener (and only very recently got a garden in London). I'm growing my very first tomato plants and they're making good progress in the heatwave that we're having here in the UK.