Tell me a bit about yourself and your background?
I was definitely born with a strong interest in design and entrepreneurship. While studying at USC, I worked various different jobs and internships within the world of fashion and beauty which gave me so much insight into how to build a brand. I was a PR assistant at Giorgio Armani, design intern at Rodarte, Beauty Editor at Signature Magazine and assistant to the CEO/Creative Director at Mother Denim. All were such fundamental experiences and I’m grateful to have learned those various sides of the business from the ground up. It was incredibly helpful when we made the decision to launch Le Prunier.
Are there any particular designers/brands that inspire you?
In terms of the world of beauty, I’m constantly inspired by Emily Weiss (Glossier) and Tata Harper. The other day I listened to a podcast with Amanda Chantal Bacon of Moon Juice. I think she is so awesome and love what she’s building.
What inspired you to start Le Prunier?
Our family has been farming the central valley of Northern California for over 100 years. Agriculture is something that is deeply rooted within my sisters and I. We worked farmers markets during summers and would help out during harvest in order to earn spending money, but it wasn’t until we started traveling to Asia with our father that we realized how highly regarded the plum is as a superfood. We felt there was so much more potential and wanted to understand the full range of plum benefits from a beauty perspective, so we spent two years testing our cold-pressed plum beauty oil. My sisters and I have all struggled with problematic skin at one point or another and wanted to create a hero product that was completely free of toxins, safe for all skin types, packed with antioxidants and incredible for your skin. Ultimately, we wanted to continue the family tradition yet innovate and commit ourselves to sustainability. Le Prunier is a culmination of all of our passions and interests.
What’s next for you? Do you have any new products in the pipeline?
Yes! We have some exciting projects and potential product launches in the pipeline. Stay tuned!
What would you advise to anyone who would want to start a new venture that leads to success?
The first step is the hardest but don’t be afraid to just do it. People waste so much time considering all the reasons why something might not work. Be willing to have faith and commit yourself fully.
Tell us something we don’t know yet about you!
I love to sing! A few of my songs have been used in film and television.